{"title":"Featured Collection","description":null,"products":[{"product_id":"untitled-aug20_18-34","title":"Whine Into It","description":"\u003cp data-start=\"0\" data-end=\"49\"\u003eSip bold, shine bolder a rich, wine inspired gloss \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIndulge in the sultry sophistication of Whine into it, a rich shade that beautifully complements your skin tone. The deep burgundy hue adds depth and dimension to your lips while enhancing your overall look. This gloss is formulated with hydrating elements that keep your lips feeling plush and moisturized, making this bold color a luxurious choice for any occasion. Embrace the elegance of burgundy and let your lips exude confidence!\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":41649630543957,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/4BE94ABF-0606-4923-8956-482F0FAD3CE3.jpg?v=1760930614"},{"product_id":"libra-dust","title":"Libra Dust","description":"\u003cp\u003eLibra in a bottle — a fairy has entered the chat!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eBrighten your complexion with our Libra Dust lip gloss, a delightful hue that flatters a range of skin tones. The soft pink base features subtle golden undertones that create a luminous effect, accentuating your natural glow. The hydrating formula is rich in nourishing oils, ensuring your lips remain soft and supple throughout the day. Let your lips sparkle with this shimmering delight that adds a playful touch to any makeup look!\u003c\/span\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":41649634443349,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/6A45F283-75C7-46FB-8F1D-D7FD0F601349.jpg?v=1760930615"},{"product_id":"brownie-bliss","title":"Brownie Bliss","description":"\u003cp\u003eWe love chocolate- a bold dark brown\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDelivering, rich kisses sweeter than sugah. This attainable, delectable treat invigorates with subtlety. Deep, warm undertones bring this character alive and keeps you wanting more. This luxurious chocolate hue features warm undertones that create an irresistible look, making your lips the centerpiece of your makeup. Infused with hydrating ingredients, this gloss ensures your lips remain plush and moisturized, providing a comfortable wear that lasts. Treat your lips to the richness of chocolate and exude confidence with every application!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649782423637,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/76282E35-35AE-4060-B4A1-92C2462D1EFA.jpg?v=1760931802"},{"product_id":"hazel-dreamz","title":"Hazel Dreamz","description":"\u003cp\u003eShimmery brown with the right shine!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eElevate your look with our Medium Brown with Shimmer lip gloss, a versatile shade that flatters a variety of skin tones, especially those with warm undertones. The shimmering finish adds a sophisticated touch, reflecting light beautifully to enhance the natural contours of your lips. Infused with hydrating ingredients, this gloss keeps your lips moisturized and smooth, making it a luxurious addition to your makeup routine. Embrace the richness of brown and let your lips shine with elegance!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649783996501,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/5C169930-9BA3-49C8-ADC9-DC32D7D1BB32.jpg?v=1760930615"},{"product_id":"in-the-nude","title":"In The Nude","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003eEffortless. Bare. Beautiful.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eExperience the beauty of understated elegance with a light brown nude lip gloss, a shade that enhances light to medium skin tones with its warm undertones. This soft, earthy hue provides a natural look, elevating your lips beyond what you have experienced before. A glow that enhances without overpowering your features. The hydrating formula, rich in hydration, ensures your lips feel nourished and comfortable throughout the day. Embrace the simplicity of nude and let your lips express timeless beauty!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649793204309,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/66EE0EA4-2F2F-4E8F-A0DA-9663F01452E3.jpg?v=1760930679"},{"product_id":"crystal-clear","title":"Crystal Clear","description":"\u003cp\u003eHow clear do you want to be? \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eExperience the magic of our Clear lip gloss, a versatile essential that enhances all skin tones with a high-gloss shine. This translucent formula reflects light beautifully, making your lips appear fuller and more inviting. Infused with moisturizing ingredients, it hydrates your lips while providing a protective barrier against dryness. Layer it over any lipstick or wear it alone for a fresh, nourished look that feels as good as it looks! It all begins here, truth and clarity provide the elements to create the story you want to tell. Let it all shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649795825749,"sku":null,"price":15.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/D04D3ABC-48E2-4009-A25F-2ACE15627013.jpg?v=1760930680"},{"product_id":"rouge-rasberry","title":"Rogue Raspberry","description":"\u003cp\u003ePink gone rogue!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMake a bold statement with our Pigmented Raspberry Pink lip gloss, a vibrant shade that pops beautifully on medium to deep skin tones. The rich raspberry hue boasts light red undertones, enhancing the natural flush of your lips and providing a fresh, youthful appearance. With a deeply hydrating formula, this gloss ensures your lips stay moisturized and comfortable, even during long wear. Embrace the confidence of this striking color and let your lips steal the spotlight!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649799168085,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/61A78F5F-6C21-4905-A766-F1AC517AFDF3.jpg?v=1760930614"},{"product_id":"brickhouse","title":"Brickhouse","description":"\u003cp\u003eShe’s foxy foxxy— loud and unique with a shine that’s Devine!\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eEnergize your makeup collection with Brickhouse, a fiery blend that flatters warm and neutral skin tones alike. The vibrant base is enhanced with red undertones, creating a rich, eye-catching color that adds dimension to your lips. The hydrating formula is infused with natural oils, ensuring your lips feel soft and moisturized, making this bold shade easy to wear. Stand out with confidence and let your lips radiate warmth!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649802575957,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/5C59E37B-1781-4491-93EA-BDAA09CCB9D7.jpg?v=1760932408"},{"product_id":"untitled-aug20_21-19","title":"Relentless","description":"\u003cp\u003eShe’s bold and can conquer the world, that’s HER\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDiscover the timeless allure of our Classic Red lip gloss, a universal shade that flatters every skin tone, from fair to deep. Invigorating you with confidence and the courage to face any obstacle. This striking color brightens the smile and enhances the natural beauty of your lips, making them the focal point of your look. The hydrating formula contains nourishing ingredients that keep your lips soft and smooth, ensuring all-day comfort. Step into the spotlight with this iconic shade that never goes out of style!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41649804378197,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/F8D8EE01-043A-441D-845A-77C0ED99BE00.jpg?v=1760930614"},{"product_id":"peach-please","title":"Peach Plz","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan\u003eSweet? Never. Peach with an attitude!\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFeeling peachyInfuse your look with warmth using our Peach lip gloss, a versatile shade that complements most skin tones, especially those with warm undertones. This juicy hue brightens the complexion, adding a youthful glow while enhancing the natural warmth of your skin. Its hydrating properties are enriched with vitamins that nourish your lips, keeping them soft and plump all day long. Embrace the cheerful energy of peach and let your lips blossom with beauty!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41652081066069,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/114E3AFD-62D0-4158-B07C-5DFB606D65FE.jpg?v=1760930614"},{"product_id":"untitled-sep18_17-32","title":"Cora Lee","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eFor my granny banny!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eMake a daring impression with our unique shade that invigorates your lips with joy. The warm red base is enriched with brown undertones and a hint of golden shimmer, creating a rich, luxurious look that enhances your natural beauty. This gloss is for the true matriarch! Named after my beloved grandmother, Cora Lee, this lip gloss embodies the strength and warmth she instilled in me. Perfect for the modern matriarch, it offers a versatile color palette that empowers you to express yourself with confidence and authenticity. Let your lips shine with sophistication and grace, just like Cora Lee. This unique hue is perfect for creating a bold, glamorous look that’s sure to turn heads. The hydrating formula ensures your lips stay soft and nourished, making this bold color comfortable to wear on a daily. Let your lips dazzle with sophistication and flair!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41712083402837,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/9E74613C-F5C2-43A2-BB09-0D1BD5E26781.jpg?v=1760930615"},{"product_id":"hawt-coco","title":"Hawt Coco","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eShe’s coming in Hawt!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDiscover the perfect balance of warmth and elegance with our Brown Nude with Red Undertones lip gloss, a shade that beautifully suits medium to deep skin tones. The combination of brown and red undertones creates a rich, flattering color that accentuates your lips while enhancing your overall complexion. It’s smooth and rich like chocolate with subtle red to spice up the color story. Follow the layers of this nude gloss to the depths of your inner beauty. This hydrating formula is packed with nourishing oils to keep your lips soft and smooth, allowing for comfortable, all-day wear. Embrace the allure of nude with a hot twist and let your lips make a statement!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41713347821653,"sku":null,"price":15.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/A83A6282-778D-4194-9507-4D9C6ACF78AF.jpg?v=1760887427"},{"product_id":"duo-set-in-the-nude-hawt-coco","title":"Duo Set: In The Nude \u0026 Hawt Coco","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eAchieve the ultimate chic look with our pair In The Nude, a sophisticated neutral, and Hawt Coco, a warm, rich brown that adds depth and allure. These versatile shades are perfect for day or night—don’t miss out on this beautiful pairing to elevate your style!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41917018275925,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/FullSizeRender_8c2f5f63-2611-4373-ba0e-c04860566a3e.jpg?v=1765389624"},{"product_id":"duo-set-hazel-dreamz-brickhouse","title":"Duo Set: Cora Lee \u0026 Brickhouse","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eDiscover the perfect balance of playful and bold with our pair featuring Cora Lee, a unique, versatile coral red, and Brickhouse, a dazzling, earthy hue. These stunning shades are a must-have for your collection—snag this duo and let your lips steal the spotlight!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41917023289429,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/7684F798-0D12-4D7D-8957-D7B61CED52DB.jpg?v=1765388844"},{"product_id":"duo-set-brownie-bliss-whine-into-it","title":"Duo Set: Brownie Bliss \u0026 Whine Into It","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eIndulge in the rich, decadent hues of our pair with Brownie Bliss, a luscious chocolatey shade, and Whine Into It, a bold burgundy that exudes confidence. Treat yourself to this irresistible pair and embrace the delicious charm they bring to your lips!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41917027876949,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/FullSizeRender.jpg?v=1765389596"},{"product_id":"duo-set-crystal-clear-libra-dust","title":"Duo Set: Crystal Clear \u0026 Libra Dust","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003eElevate your lip game with our Duo Set featuring Crystal Clear for a glossy finish and Libra Dust, a fan favorite, dreamy shimmer that captures the light beautifully. Perfect for any occasion, these shades will add a touch of magic to your look—grab yours and shine bright!\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41917038002261,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/FullSizeRender_61ebb8b1-5650-4f2e-9c8c-d2c9b6166325.jpg?v=1765389612"},{"product_id":"crimson-ornament","title":"Crimson Ornament","description":"\u003cp\u003e\u003cspan\u003eIndulge in the height of luxury with \u003c\/span\u003e\u003cspan\u003eCrimson Ornament\u003c\/span\u003e\u003cspan\u003e, a bold and deep metallic red designed \u003c\/span\u003e\u003cspan\u003efor the spotlight. This sophisticated shade offers a rich, velvety crimson base with a metallic shift \u003c\/span\u003e\u003cspan\u003ethat exudes elegance and power. The formula glides on like silk, providing intense pigment \u003c\/span\u003e\u003cspan\u003epayoff and a regal finish that feels as expensive as it looks. It’s more than just a gloss; it’s a \u003c\/span\u003e\u003cspan\u003estatement piece for the woman who isn’t afraid to lead with her lips.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41929627631701,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/03379BC9-F1A6-453D-A665-680FDA3CF60D.jpg?v=1764363120"},{"product_id":"icicle","title":"Icicle","description":"\u003cp\u003e\u003cspan\u003eStep into a winter wonderland with \u003c\/span\u003e\u003cspan\u003eIcicle\u003c\/span\u003e\u003cspan\u003e, our ultimate high-shine clear gloss packed with \u003c\/span\u003e\u003cspan\u003emultidimensional sparkle. This crystal-clear formula is infused with intense glitter that catches \u003c\/span\u003e\u003cspan\u003ethe light from every angle, creating a dazzling, frosted effect. Wear it alone for a high-impact \u003c\/span\u003e\u003cspan\u003ediamond glow or layer it over your favorite lipstick to add a mesmerizing, icy dimension. It’s the \u003c\/span\u003e\u003cspan\u003eperfect topper for those who want their pout to look as cool and brilliant as a frozen gem.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":41929628188757,"sku":null,"price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/EC2B8A28-4A1D-42BF-BE24-82E6A8FAA474.jpg?v=1764363120"},{"product_id":"polar-pink","title":"Polar Pink","description":"\u003cp\u003e\u003cspan\u003eCharming, playful, and undeniably chic, \u003c\/span\u003e\u003cspan\u003ePolar Pink\u003c\/span\u003e\u003cspan\u003e is the metallic pink your collection has been \u003c\/span\u003e\u003cspan\u003ecraving. This flirty shade features a smooth, reflective finish that gives your lips a high-fashion, \u003c\/span\u003e\u003cspan\u003echrome-like sheen. The metallic pigments provide full-bodied color while keeping that signature \u003c\/span\u003e\u003cspan\u003eLure by Elle hydration. Whether you’re headed to a brunch date or a night out, this gloss adds a \u003c\/span\u003e\u003cspan\u003efeminine, futuristic pop that stays luminous all day long.\u003c\/span\u003e\u003c\/p\u003e","brand":"Lure By Elle","offers":[{"title":"Default Title","offer_id":42125345062997,"sku":null,"price":16.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/files\/4CC458D9-0904-4E5D-9471-79DA33175F2F.jpg?v=1764363120"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7484\/4501\/collections\/IMG-9490.png?v=1780516923","url":"https:\/\/lurebyelle.com\/collections\/black-friday-deals.oembed?page=2","provider":"Lure By Elle","version":"1.0","type":"link"}